Globalization has increased awareness of, and controversy over, corporate social responsibility (CSR) around the world. China is certainly no exception
Encouraged by the country’s economic reform in 1978, and later, by its accession to the World Trade Organization (WTO) in 2001, multinational corporations (MNCs) flooded into the Chinese market. With them, they brought not only advanced technologies, but also new business practices, global policies, and ideas, including international views of best practices. It was during this influx that the concept of CSR, as it exists today, was introduced to China.
[This article has been reproduced with permission from CKGSB Knowledge, the online research journal of the Cheung Kong Graduate School of Business (CKGSB), China's leading independent business school. For more articles on China business strategy, please visit CKGSB Knowledge.]