To cater to the burgeoning community of content creators, a new breed of new-age studios is emerging, offering state-of-the-art facilities, versatile backdrops and equipment suited to their production needs
In recent years, the landscape of content creation has undergone a massive shift, with an explosion of creators. As this community continues to grow, a new breed of innovative spaces with state-of-the-art facilities, versatile backdrops, and top-notch equipment has emerged to cater to them. “The democratisation of content production, fuelled by smartphones, social media growth, and influencer culture, has created a demand for high-quality content,” says Ramya Ramachandran, founder and CEO of Whoppl, an influencer content management platform.
(This story appears in the 03 November, 2023 issue of Forbes India. To visit our Archives, click here.)