The CEO of BR Films is influenced by Michael J Wolf's The Entertainment Economy
In Michael J. Wolf’s The Entertainment Economy, he contends that imagination is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and SUVs, and finally, the mystery of how you get to create the next cultural phenomenon.
(This story appears in the 20 November, 2009 issue of Forbes India. To visit our Archives, click here.)