In setback for Apple, EU seeks common charger for all phones

Many European Parliament lawmakers welcomed the announcement.

“It’s completely absurd to ask Europeans to pay for a new charger every time, while our drawers are full of them,” said Saskia Bricmont, a Green lawmaker.

It also received swift criticism from some tech observers.

“This is a profoundly stupid way to approach product design and standardization,” a tech analyst, Benedict Evans, said on Twitter. “What happens in 5 years when someone wants to use a better connector?”

Still, if the legislation is enacted as proposed by the European Commission, it will become illegal to sell an electronic device without a USB-C charging port. Apple would have to switch to USB-C for its products sold across the bloc, a commission official said, noting that it already sells new iPads with such charging ports.

The legislative proposal is the latest setback in Europe for Apple, which EU regulators have accused of maintaining unfair fees on rival music-streaming services like Spotify that depend on the App Store to reach customers. It is also facing an inquiry into its Apple Pay service, which is the only payment service available on Apple products and which EU officials have said could violate the bloc’s competition rules.

Daniel Ives, managing director of equity research at Wedbush Securities, called the EU proposal a “gut punch to Apple” that would force the company to adapt its design and supply chain, and cost up to $1 billion.

“It kicks the battle between Apple and the European Union to the next level,” Ives said. “It’s like forcing Netflix to provide VCR screening alongside streaming.”

EU officials and lawmakers at the European Parliament have been advocating a common charger since 2009, when there were more than 30 charging options on the market, now down to three. They have argued that fewer wires would be more convenient for users and better for the environment, as mobile phone chargers are responsible for 11,000 tons of electronic waste per year across the bloc, according to estimates by the European Commission.

But Apple has also argued that if the European Union had imposed a common charger in 2009, it would have restricted innovation that led to USB-C and Lightning connectors. In a statement, Apple said that although it welcomed the European Commission’s commitment to protecting the environment, it favored a solution that left the device-side of the charging interface open for innovation.

The European Commission said it would also require manufacturers to sell devices without chargers: If a bundled option remains available, an unbundled option of the same product would have to be offered, it said.