Three family-run businesses are making the most of the burgeoning opportunity in India's beauty and personal care market with 'clean and natural' products and giving women what they want
Megha (right) and Pritesh Asher of Juicy Chemistry
Megha Asher simply wanted to create products to fix her skin-related issues.
After moving from Mumbai to Coimbatore in 2009, due to a financial crisis she couldn’t afford good dermatologists, and was looking for good skincare products. When she found a nice ‘natural’ product, her husband Pritesh happened to see the ingredients. Given his knowledge of the petrochemical industry, he was certain that it wasn’t ‘natural’. When they checked with family and friends, they realised that people had no idea about what went into the skincare and haircare products they used.
(This story appears in the 24 September, 2021 issue of Forbes India. To visit our Archives, click here.)