Indian personal care brands are targetting niche audiences with the proposition of natural and sustainable products
(From left) The co-founders of Bare Anatomy Vimal Bhola, Sifat Khurana and Rohit Chawla manufacture their customised products in-house at their facility in Gurugram
Image: Amit Verma
Haircare products account for 50 percent of the revenue at Arata, founded by Dhruv Bhasin (left) and Dhruv Madhok in 2018
Image: Amit Verma