At Infectious Advertising, Nisha Singhania, the cofounder and director, believes in catering to the motivations not just of clients but also her team
Nisha Singhania, co-founder and director of Infectious Advertising
Image: Neha Mithbawkar
The advertising industry has been one of the worst affected sectors by the pandemic. With businesses finding it hard to stay afloat, advertising expenditure took a back seat. Agencies were staring at massive losses at the beginning of 2020, but Nisha Singhania, co-founder and director of Infectious Advertising, was not one to give in.
(This story appears in the 28 January, 2022 issue of Forbes India. To visit our Archives, click here.)