There is enough of a correlation between the two that watching ticker symbols on Google Trends can predict short-term run-ups in a stock
Hot search words, captured in tools like Google Trends or Yahoo’s “Trending Now” feature, typically point to juicy celebrity gossip, breaking news headlines or idle interests of the web-browsing masses.
[This article has been reproduced with permission from research from the UNC Kenan-Flagler Business School: http://www.kenan-flagler.unc.edu/]