"Any entrepreneur who actually thinks he could build a $30 billion company when he starts out needs to be institutionalized," joked Amazon founder Jeff Bezos, whose dreams for his young company did come true
The business plan was hatched by a brainy computer science student from a respected East Coast university. His startup operated for a while out of a garage. He's been on the cover of Time magazine.
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up: https://www.gsb.stanford.edu/insights/about/emails)