Initiatives seeking to shake up the fashion codes and put an end to ageism have been multiplying at a brisk pace for the last two years
Their names are Iris Apfel, Maye Musk, Linda Rodin and Carmen Dell'Orefice, and they're on a mission to shake up the codes of fashion. Whether long-time icons or newcomers, these models are gracing magazine covers, have up to several million followers on social networks, and walk the runways of the biggest luxury labels. And the one thing they all have in common is that they're over 70 years old, and they don't care one jot about criticism or what people might say.
In May 2022, Kim Kardashian, Ciara and Yumi Nu were among the models chosen to appear on the cover of the coveted 2022 Sports Illustrated Swimsuit Issue, along with Maye Musk. The 74-year-old Canadian-South African dietician, who has been modeling for nearly five decades, stunned in a one-piece swimsuit, further shattering the norms and preconceived ideas that have dominated the fashion and beauty industries for all too long.