At his Fall-Winter 2023-2024 fashion show, held at the New York Public Library, Marc Jacobs called on the now-famous chatbot to write the collection description given to the lucky guests present
In three minutes flat, and with only a few dozen guests, Marc Jacobs presented his Fall-Winter 2023-2024 collection outside of the traditional Fashion Week schedule. The show seemed to invite the select people present to reflect on the frantic pace of fashion and a daily life shaped by new technologies. Between nostalgia and innovation, the show featured one special and unexpected guest in the form of ChatGPT, tasked for the occasion with providing the title and description of this new collection.