A consumer study conducted by CyberMedia Research reveals that attractive prices and irresistible offers lure people towards ecommerce platforms, and that they spend 124 hours annually shopping
Shikha Singhai feels online shopping is a tool through which “everything is only one click and a few days away”. The 37-year-old homemaker, a resident of Jabalpur in Madhya Pradesh, a Tier II city, got hooked on to online shopping when her 10-year-old daughter introduced it to her in 2019. Since then, Singhai has become a compulsive online shopper, scrolling through shopping apps at least once a week, and making purchases once or twice a month.