Ready-to-wear brand Zara is jumping in headfirst with a collaboration with South Korean label Ader Error with a collection of clothes for both worlds
Zara takes its first steps in the metaverse.
Image: Courtesy Zara
If your avatars thought they would be spending their lives strutting their stuff in jogging suits and Gucci sneakers, they could be in for a surprise. That's right, they too are entitled to their fast-fashion outfits. Fast-fashion giant Zara has announced a new partnership with Ader Error to be present in the world of the South Korean metaverse Zepeto.