Beauty-cation in South Korea, a chance to hit balls with Pete Sampras at Wimbledon, or a three-city trip following Taylor Swift's Eras Tour—India's luxe travel has a new definition
It may feel like a (dystopian) lifetime ago, but since the Covid-19 lockdown took away travel for the sake of travel, the world hasn’t been the same. Studies show more people are planning leisure holidays now than pre-pandemic, and at the top end of the wealth spectrum, seeking out purposeful experiences with futuristic-sounding themes such as ‘biohacking’ holidays or astrotourism.
Through the pages of this issue, you’ll learn, like us, that no two travellers are the same. While one set is luxuriating in both ancient and modern forms of wellness through Bhutan, Morocco and India, going well beyond the traditional spa-cation, others are using up their loyalty points for a once-in-a-lifetime chance to meet with their popstar idols.
A big theme for Indian travellers that’s emerged this year, fitting in with the Paris Olympics just coming up, is sports tourism, but with a luxury element.
“The Indian sports fan is dedicated and obsessive. I know that the few tickets allotted to India for quadrennial events like the Olympics are snapped up in no time. In fact, there are now companies dedicated to curating sports experiences for Indians and are bringing on board former players to give fans a unique perspective. Some of our former tennis greats were approached,” coach Aditya Sachdeva, technical director at the RoundGlass Tennis Academy in Mohali, tells Forbes India contributor Anoothi Vishal.
Vishal’s story details how the Indian sports fan isn’t stopping at VIP or all-access tickets for glitzy events such as Wimbledon, the T20 World Cup and, of course, the Olympics this year. Indian travel operators and concierge services are spinning up new verticals just to cater to this category of travellers, offering them the chance to hit balls with Pete Sampras or Andre Agassi before the Wimbledon matches begin (because Novak Djokovic, of course, would cost the Earth!), or watch the T20 World Cup in the US, served with a fireside chat with Sourav Ganguly.
(This story appears in the 14 June, 2024 issue of Forbes India. To visit our Archives, click here.)