Six continents, nine destinations, a chartered Boeing 757. As the world of luxury travel evolves, companies are stepping up to provide private jet tours that offer guests new and exclusive ways to discover unique destinations and diverse cultures
For many years, the idea of launching an around-the-world private jet tour that would take off from India was a persistent vision for Vasim Shaikh, 39, founder and CEO of The Q Travel Experiences Pvt Ltd, which curates unique adventures in the realm of luxury travel in India.
Were Indian travellers ready to accept and embrace such an expedition? That was the question that had yet to be answered to bring the concept to fruition. However, as the world of luxury travel evolves, so have the tastes of the discerning Indian traveller.
Shaikh observed a shift in preferences and surging demand for exclusive sojourns to remote corners of the world. “Travellers of today seek exclusivity, comfort and a personalised experience that caters to their every whim,” says Shaikh.
A 2023 survey by TravClan, a global B2B travel tech platform, as reported by Hindu Businessline, revealed that Indian tourists are shifting their travel preferences towards luxury experiences, with over 50 percent of bookings made for branded hotel chains like Ramada, Taj, Novotel and Marriott, reflecting an increasing appetite for upscale hospitality. Additionally, a significant trend emerging is more than 50 percent of Indian travellers prioritise offbeat, lesser-known destinations over traditional tourist spots, emphasising their growing desire for authentic cultural experiences and local immersion.
(This story appears in the 17 November, 2023 issue of Forbes India. To visit our Archives, click here.)