A new generation is redefining what it means to own one of the finest luxury assets—yachts—and reshaping the industry in the process
A line of luxurious yachts docked at Monaco’s Port Hercules during Formula One’s most anticipated races is symbolic of the yachting lifestyle that has captured the imagination of many who aspire to own their floating palace. A yacht is seen as a luxury asset in its highest form. Now, a new generation is redefining what it means to own the finest pleasure vessels and reshaping the industry in the process.
Visiting new exotic destinations, indulging in leisure activities, both on board and at sea, and sharing experiences with the digital world are ways in which young sailing enthusiasts are driving change. Technological innovations, design and sustainability are only making the industry more alluring.
(This story appears in the 04 November, 2022 issue of Forbes India. To visit our Archives, click here.)