The prestigious Royal Shakespeare Company has decided to team up with the Chinese application in the hopes of winning over a younger audience
The British institution has partnered with TikTok to launch the "TikTok Tickets" program. (Credit: Photography Andrew Roland / Shutterstock)
Like many cultural institutions around the world, the Royal Shakespeare Company has reinforced its online presence during the pandemic. It will soon arrive on TikTok in a bid to win over new audiences (and potential future play attendees). But not just any audience: young people.