The video-sharing platform is investing in short-form and live video, along with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan
YouTube's take on the concept, called "Shorts," has logged more than five trillion all-time views. (Credit: Photography Lionel BONAVENTURE / AFP)
The video-sharing platform is investing in short-form and live video, along with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan.
"YouTube creators are the heart and soul of the platform, and we want them to always be able to fulfill their most ambitious creative goals," Mohan said in a blog post.
"To give them every opportunity possible, we'll continue to invest across our multiple formats."
Short-form content like the video snippets that are a winning ingredient at TikTok are incredibly popular. YouTube's take on the concept, called "Shorts," has logged more than five trillion all-time views, according to Mohan.
YouTube started a fund last year to reward those creating popular content on Shorts, and is exploring ways for them to make money such as brand sponsorships, special chat forums or adding the ability to shop directly from a posted video clip.