While the metaverse is still a vague notion for many, brands will have to find a balance between the desire to make 'classic' luxury goods accessible, and the need to push back the boundaries of reality, and therefore creativity
Virtual fashion was largely billed as a new opportunity to push back the boundaries of creativity and inclusivity, but so far, these new kinds of clothes are mostly copied straight from real-world collections. The first models unveiled by the Meta group, for example, seem too "normal" to get truly excited about, whereas our virtual twins—poised to live their best life in these parallel fictional universes—offer us the chance to get dressed up like never before.