Derived from red, without being aggressive or dominating, this shade is also synonymous with experimentation and self-expression, but that's not all... Here's what Viva Magenta tells us about the year ahead
Power, exuberance, vigor, happiness, and optimism. 2023 is shaping up to be a very auspicious year, according to the symbols and meanings attributed to Pantone's designated color of the year, Viva Magenta. Derived from red, without being aggressive or dominating, this shade is also synonymous with experimentation and self-expression, but that's not all... Here's what Viva Magenta tells us about the year ahead.