Viva Magenta: Pantone's colour for 2023 is an unconventional shade for an unconventional time
Derived from red, without being aggressive or dominating, this shade is also synonymous with experimentation and self-expression, but that's not all... Here's what Viva Magenta tells us about the year ahead
Viva Magenta, color of the year for 2023
Image: Shutterstock
Power, exuberance, vigor, happiness, and optimism. 2023 is shaping up to be a very auspicious year, according to the symbols and meanings attributed to Pantone's designated color of the year, Viva Magenta. Derived from red, without being aggressive or dominating, this shade is also synonymous with experimentation and self-expression, but that's not all... Here's what Viva Magenta tells us about the year ahead.
"An unconventional shade for an unconventional time," "a new narrative." These are the words used by Pantone to present the color of 2023, Viva Magenta. Something that gives us hope that the months ahead will give us a bit of a breather, after months of gloom on economic and geopolitical fronts. The next year could see some positive changes or, if the color specialists are right, it could bring glimpses of new prospects. Relief. Especially since the experts at Pantone associate this new color with joy, optimistic celebration, strength, dynamism, and even vigor, terms reflecting a certain positive energy that hasn't exactly been front and center these last few years to say the least.
Related stories
"A new narrative"
After "Very Peri," Pantone's color of 2022, associated with inventiveness and creativity, Viva Magenta -- code name Pantone 18-1750 -- aims to establish a new dynamic, writing "a new narrative," between power and exuberance. That's right, all that. One should note, in regards to the description provided by Pantone, this hybrid color between crimson, purple and pink is only defined with ultra positive superlatives. It's enough to make us want to plunge headlong into the future, and embrace this new vision that at the moment seems far off -- very far off -- from the ambient gloom of recent months, or even years."Brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration... It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade," outlines Pantone on its website. And not to spoil anything, it is also "a color that is audacious, full of wit and inclusive of all.. " A symbol of a great year ahead, then.
