Samantha Ruth Prabhu and Sushruthi Krishna want to grow the business of their women's apparel brand by 5X in the next two years. They tell us how
Launched in 2020, Saaki, a women's wear brand by Samantha Ruth Prabhu and former Miss India winner Sushruthi Krishna has fared well enough in the last two years for the founders to believe that they are now ready to slowly move from depending solely on Samantha’s reach and fan base to build the brand and for marketing. Now they are ready to explore other channels to connect with audiences beyond Samantha’s community.