boAt's chief executive officer, Vivek Gambhir speaks about the brand's journey from challenger to leader and plans to become a global Indian brand
boAt is one of the most exciting Indian startups that emerged in recent years. But how did boAt go from a challenger brand to one of the leading consumer goods companies in India? We find out about the brand’s journey from Vivek Gambhir, CEO of boAt. In an interview with Storyboard18's editor Delshad Irani, he shares what lies ahead for the brand, winning growth strategies and expansion plans and why he along with the founders - Aman Gupta and Sameer Mehta call themselves "the three idiots". Read on.