The boAt cofounders have transformed the brand into a formidable brand that is cruising at an astonishing pace. What next for the homegrown consumer electronics giant?
Aman Gupta (left) and Sameer Mehta, co-founders, boAt, say that they are not in the valuation game
Image: Emmanual Karbhari for Forbes India
What is the most important thing to keep in mind while building a boat? While most rookies would focus on strength, stability and aesthetics, Aman Gupta knew the silver bullet. A boat, he stresses, must not leak. “We believe in earning money and not burning money,” says the co-founder of boAt, India’s biggest homegrown consumer electronics brand. “We are perhaps the first direct-to-consumer brand to cross ₹1,000 crore in sales, and remain profitable from the first year.”
(This story appears in the 31 December, 2021 issue of Forbes India. To visit our Archives, click here.)