In this week's newsletter, you can read about how Hyundai won Indian consumers, Priyanka Chopra Jonas' possible return to Bollywood, marketing industry riding the AI influencer trend much more
It is evident that the festive season is an excellent opportunity to clock those sales numbers for the auto sector. To attract consumers, they come up with attractive designs, new colourways, competitive mileage numbers, comforting seats and reactive shock-ups, sleek entertainment units, sunroofs, easy finance options, and, of course, they tout the safety features and ratings. Consumers can test many of the listed features, but not even a fool would like to submit for a crash test after purchasing the vehicle. BNCAP and Global NCAP do it for automakers. But are these tests and ratings telling the truth about the vehicle's safety? There are some gaps in the standards and the reality on the road. Here's an attempt to put the pieces together.
One of the week's most talked about news stories was the lacklustre listing–India's biggest IPO–though, of Hyundai Motor India. If we leave the immediate response of the bourses aside, this move to launch an IPO was Hyundai's show of confidence in Indian consumers. After all, their preference has brought the South Korean carmaker to the number 2 position in the Indian market--a market that's been impenetrable, confusing, and disappointing for many European and American auto companies. Hyundai posted net profits of ₹4,709.25 crore for FY24, while revenues stood at ₹61,436 crore. What is it that Hyundai has understood about the Indian consumers that remains a mystery to other carmakers? Find out here.
Shailendra Singh and Rajan Anandan, managing directors at Peak XV Partners, recently unveiled the 10th cohort of the venture capital firm's Surge programme for early-stage startup founders. This programme provides up to $3 million in seed funding to the chosen startups. It gives “full-stack support and dedicated partnership” from the Surge investment and operating teams, including hiring, product, tech and marketing. In this interview with Forbes India, the two VC investors talk about why Surge was started, its design to improve the chances of success of the participating entrepreneurs, and how it's becoming increasingly global.
The Desi girl is one of India's most successful exports to Hollywood. She's playing the long game. She began with singing and collaborating with Pit Bull, then did a voiceover for a Disney film, and then did her acting debut with a network show; she was on fire in the reboot of Baywatch, she is producing films, she is writing books, she is launching her beauty product line, and also endorsing other beauty houses such as Max Factor. One might ask, where will she find time for Bollywood in this jam-packed schedule? It turns out that time is not an issue for Priyanka Chopra Jonas; she is waiting for the right thing–a good script. Watch the multi-hyphenate powerhouse talk about her journey and the upcoming possibilities.