Celebrity influencers like Kim Kardashian and Floyd Mayweather have made millions of dollars endorsing specific and often dubious crypto investments, urging fans to buy obscure coins that quickly crashed in value, or shilling little-known collections of nonfungible tokens, the unique digital files
Logan Paul had a message for his 6 million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink.
According to the project’s creator, Dink Doink investors would receive shares of a cartoon character, entitling them to a portion of the proceeds if the googly-eyed figure ever appeared in a TV show or movie. Last June, Paul, a 27-year-old boxer and social-media influencer, praised Dink Doink on Twitter and in a public Telegram chat, before endorsing it again on his podcast, “Impaulsive.”
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