Havells India forays into personal grooming segment

Electrical equipments manufacturer Havells India Limited has forayed into personal grooming segment with the launch of an array of personal care products such as electric shavers, beard trimmers, grooming kit, hair straighteners, among others. It has also launched baby hair clippers.

The products will be imported from China, Hong Kong, Indonesia among others and will be available in the price range of Rs 1000- Rs 7200.

As per the company estimates, India currently has over 50 percent population below the age of 25 years and more than 65 percent below the age of 35 years. It is expected that the average age of an Indian will be 29 years by 2020, compared to 37 years for China and 48 years for Japan.

“With rising young population, more disposable income and increased focus on personal grooming amongst Indian youth in both urban and rural areas, the category is set to grow at a fast pace,” said Saurabh Goel, Executive Vice President Havells India Limited. “We realised that despite our brand recall and resonance among today’s youth, we did not have any specific products for them. The launch of our wide range of personal grooming products will bridge this gap and strengthen our connect with young consumers who are key to this fast growing category,” he added.

The personal grooming segment in India is currently estimated at Rs 1,500 crore and is growing at a healthy rate of 25 percent-30 percent per annum. The products will be sold in various multi-brand retail stores, pharmaceuticals, cosmetics, besides the Havells-owned electrical stores.