1) Betting on the jockey
In 2005, PC Musthafa of iD Fresh Food wouldn't sign the term sheet from Helion Venture Partners until Kanwaljit Singh, co-founder and senior managing director of the VC firm, who was about the quit to start a new inning, agreed to come on board. In 2010, Singh encouraged Neeraj Kakkar of Paperboat by investing his own money. Singh, now founder of Fireside Ventures, has been relentlessly stoking the direct-to-consumer fire in India. He is betting on jockeys to win the race. Will they? For more