The director of Stanford GSB's Computational Marketing Lab talks about the "horrendously complex science" behind online advertising research
In Asia, and especially in China, 80% of shopping traffic comes through mobile apps, and a lot of consumers are in the generation that skipped laptops entirely and went directly to mobile phones. That changes how commerce works
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This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up: https://www.gsb.stanford.edu/insights/about/emails)