Sheth talks about the company's advertising strategy, changing consumer behaviour and the overused 'Make in India' marketing ploy in the smartphone category
After being elevated as president of Realme International Business Group, Madhav Sheth’s goal is to make Realme the go-to brand of choice for millennials. The company relies heavily on building a loyal community of its users instead of pumping money into celebrity-led advertising, which has become a mainstay in smartphone marketing in India.