Brands across categories like electronics, FMCG, auto, fintech and beauty are not just timing their campaigns to coincide with the World Cup but also keeping it contextually relevant. Tech completes the package
With free streaming on Disney+ Hotstar, the ICC Men’s Cricket World Cup 2023, much like the recent Indian Premier League, is anticipated to attract a massive audience. Brands are aiming to capture viewers' attention by combining contextually relevant messaging with AI (artificial intelligence). From adding seamless shopping options to cross-platform promotions, it's literally about making ads that click!