Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts
In the history of cricket World Cup, India-Pakistan matches have always emerged as the undisputed heavyweight, commanding premium rates for advertising slots. The ICC Men's Cricket World Cup 2023 is no different. The October 14 India-Pakistan match in Ahmedabad is seeing last-minute inventory in high demand. As per sources close to developments, asking prices may go up to as high as Rs60 lakh per 10 seconds.