Harshil Karia, Akshay Gurnani, and Sohil Karia discuss their roadmap to take their "India to the world" proposition
In 2015, when Harshil Karia announced his exit from independent digital agency, Foxymoron, as the founding partner, everyone in the industry was surprised. Karia moved on to start afresh. He took along Sohil Karia and Akshay Gurnani from Foxymoron and made them his co-partners to create Schbang. Eight years have passed since then, and the building blocks Schbang put in place. And now, with 1,000 employees and 275 clients, the trio wants to stay independent and be a truly Indian agency brand. Not that they haven’t received any buy-out offers from some big entities, though. According to them, the future of agency model is the one without too many layers. Schbang’s focus is on creating a singular and simpler agency brand.