The IT major's global CMO talks exclusively to Storyboard18 about the evolving role of a modern marketer
Two years ago, global IT services major Capgemini launched a new brand promise of ‘Get the future you want’. Ever since, every marketing strategy, business plan and product they have planned is around this promise they made to their clients and communities. Virginie Regis, chief marketing and communications officer and member of the Group Executive Committee at Capgemini tells Storyboard18 that companies, regardless of the sector they operate in, should focus on being purpose-led. Regis also talks about the evolving role of a marketer, the use of AI and ML, the metaverse and more, in an exclusive interaction with us.