On Storyboard18's Marketing Recoded, the marketing head at Spotify India talks about the importance of behavioural skills, innovation, and gut feeling
Marketing Recoded by Storyboard18 is a series of interviews with marketing heads at some of India’s buzziest brands. How these marketers define their jobs, which skills they value most and which they feel are overrated are among the questions we ask, to get fast and sharp insights into their minds.