The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company
Maggi, the 40-year-old legacy brand from Nestlé India, is redefining itself at a time when technology and consumer dynamics are rapidly evolving, navigating the landscape of brand marketing that has taken on new dimensions. From creating Metaverse-led campaigns to curating meaningful recipes online, the brand is trying to stay meaningful for its target consumer base.In an exclusive interview with Storyboard18, Rajat Jain, head of foods business and category head, Maggi noodles, at Nestlé India, talks about how transparency is critical in the company’s culture, the transformational impact of artificial intelligence (AI) on brand marketing, the changing dynamics of client-agency relationships and the strategies needed to keep a legacy brand like Maggi relevant among younger audiences.