In an exclusive conversation as part of Storyboard18's Month In Focus - Just Sports, TCS' chief marketing officer, Rajashree R, shares the brand's approach to global and local sponsorships of sports and events
Over the past two years, lockdowns and restrictions continued to disrupt our lives. But tough times couldn’t deter us from exercise and sports. More than ever, we found time for activities like yoga and weight training at home and as soon as the world unlocked, running, cycling, walking, and other fitness activities became a routine and much-needed break from virtual meets. After two years, many sporting events have returned with spectators and participative events flagging off as per schedule, with participants returning with revenge. For runners, the highlight of the year is the return of major running events. One such event was the TCS World 10K that took place recently.