Tennis, the Knicks, metaverse and more. Infosys's game plan on global courts and in virtual worlds has helped propel the brand into the top three. Storyboard18 speaks to Infosys's global CMO
In January 2022, Infosys leapfrogged IBM to take the number three position in the annual report by Brand Finance, the world’s leading brand valuation firm. In fact, its year-on-year brand value grew by 52 percent to $12.8 billion. Infosys has been recognised as the fastest-growing IT services brand in the world. It is also among the Top 25 fastest-growing brands across sectors, globally, according to Brand Finance Global 500, 2022. The company managed a monumental 80 percent leap in brand value over the past two years. Storyboard18 caught up with Sumit Virmani, global chief marketing officer of Infosys, to get a peek at the company’s brand playbook and its game plan on tennis courts, and in our virtual worlds, which has helped propel the brand into the top three globally.