Why some of the top advertising agencies haven't returned to Goafest, why some have returned, and why a few others may never return. The real picture, by Storyboard18
In 2013, JWT India (now Wunderman Thompson India) made headlines the world over for all the wrong reasons. The agency created a set of three ads for Ford Figo without the client’s approval, uploaded them online, and entered the work in the Creative Abby competition at Goafest. It was after their appearance at Goafest that the ads blew up the Internet.