From 'outrageous' to 'ridiculous', Zomato's plan to deliver in 10 minutes has evoked extremely caustic reaction from food lovers, eaters and makers. Is there a method in the madness or is Zomato biting off more than it can chew?
Tuesday 6.30 pm. March 22: When Rohit Dubey’s hunger pangs became unbearable, he brandished his iPhone, opened the online food delivery app and ordered a plate of steamed chicken momos from his favourite brand in Greater Noida, just a kilometre away from his gated community in Gaur City.
But there was no sign of the food, and after 15 minutes, the property dealer got restless. “How long will you take?” he howled at the delivery boy over the phone. Around 7, the doorbell rang. “I was there on time, but the food was not ready,” the delivery agent said apologetically. “Thoda traffic bhi tha (there was a bit of traffic),” he stressed. When he opened the packet, he was even more incensed. “It’s ridiculous,” he laughed. Reason: The branded tape used for packaging was of a different online food delivery player.