Karthi Marshan shares what being a marketer at a leading bank is like; the need of IIT and IIM graduates in advertising; and more
Karthi Marshan has worked at a bank brand for 16 years. Marshan, president and CMO of Kotak Mahindra Bank, recently announced that he is moving on to push himself out of his comfort zone. At Kotak Mahindra Bank, his responsibility was to look after the marketing efforts across all verticals including insurance, banking, brokerage, and asset management.