Advertising agencies in the form of account aggregators can play a responsible role. They need to reinvent themselves and believe that they can play the role of account aggregators and not leave it to the technology service providers to do that job, writes our columnist
As a consumer, our financial information is extremely valuable. Secure exchange of our financial data creates better value for us across our banking, financial and insurance needs. A very strong ecosystem is emerging now to manage this value exchange and some of the biggest and the best innovations in India are coming out of this ecosystem.