Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business
Note to readers: Media agencies have seen a 360-degree change when it comes to measurement metrics, strategies and services offered to the clients. What has also changed drastically is the gender gap. Thanks to the women leaders in the space who are showing the way for more and more media experts to aim for top leadership roles at these agencies. Storyboard18’s special series brings to you an exclusive behind-the-scenes view of the media agencies led by women.