Indian product design sector that was mostly catering to international clients, now has abundant business in India. Thanks to the growing Direct to Consumer (D2C) brand space and their focus on giving users a seamless interface
A recent report by the Confederation of Indian Industry (CII) says the design industry in India was worth Rs 18,332 crore in 2020. Image: Shutterstock
In the past few years, D2C commerce in India has seen massive growth across sectors. Be it food, fashion, beauty, FMCG, BFSI or fitness, these D2C brands have diverted a significant chunk of resources and budget on product design, giving homegrown players in the space a huge push.
Experts suggest brands are ready to shell out anything between Rs 15 lakh to upwards of Rs 50 lakh on product design to ensure a seamless and engaging customer experience. They also suggest that with the increase of demand for consumer tech brands since the onset of the pandemic, there has also been a 50 percent increase in demand for services of design studios and agencies on nuanced and high-impact projects.