Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
A shift in consumer touchpoints during the past couple of years due to the pandemic will attract mainstream full-funnel marketing investments that will be sector agnostic; Image: Shutterstock
Heraclitus popularly said, “The only constant in life is change.” On some level, many of us have always subscribed to this viewpoint, but the past year or two made this amply evident. As a people, we embraced change like never before, whether we liked it or not. Our ways of living, working, eating, shopping, and socialising turned on their heads. I don’t think it will be off the mark to say that these behavioural changes are here to stay.