Both traditional and new-age BFSI brands are engaging finance influencers or 'finfluencers' as a part of their marketing communication strategy. Collaborations, product placement, and dedicated content creation are some of the popular formats being used to drive engagements through these influencers
Finfluencers are the new rage on most social media platforms especially on Youtube and Instagram, giving free tips to millennials and Gen Z who are on the lookout for a like-minded wealth manager. Image: Shutterstock
As Finance Minister Nirmala Sitharaman was preparing to present the annual budget on February 1, Rachna Ranade, Parimal Ade, Pranjal Kamra, Fincocktail, Anushka Rathod, and many others were preparing to demystify it for their followers.
These finance influencers or ‘finfluencers’ as they are called, are new-age personal finance consultants or influencers who create digital content on social media. Their genre is one of the fastest-growing content universes online.