At a time when consumer grievances are flooding social media timelines, brands should have a better narrative than just the bot-generated "apologise for the inconvenience caused to you" reply
Image: Shutterstock On November 20, Jaehwan Cho, a Tesla owner from South Korea, tweeted to the company’s CEO Elon Musk, about an error he was experiencing on the brand’s app. Cho got a reply from Musk in three minutes. Twitter-verse couldn’t stop praising Musk for his promptness and attention to the complaint. Cho later tweeted, “….Musk may or may not have personally checked out the error in this case, but it sure makes for a good accountability and customer service tale in Tesla history.”