A calibrated approach to growth will go a long way in building a brand sustainably. Do not obsess about becoming a unicorn in defined time frames
‘Enduring brands take time to build.’
This line comes up in our meetings with every consumer founder and it evokes a range of responses such as, ‘that’s the first time I heard a VC talk about patient business building’ and ‘are you out of your mind? How do you make your returns work?’Â