The executive director of Piramal Enterprises Ltd speaks to Storyboard18 on plans for the company's growing consumer products division and its global brand positioning strategy for Piramal Pharma
Over the past few years, the Piramal Group has shifted its focus on building a consumer pull for its brands and aims to generate a turnover Rs 1,000 crore in three years from its consumer products division. In an exclusive conversation with Storyboard18, Nandini Piramal, executive director of Piramal Enterprises Ltd, shares the company’s plans and ambitions for the CPD (consumer products division) business as it invests in marketing and onboards a host of celebrity brand endorsers.We dive into Piramal’s playbook— growth strategy, global positioning of the pharma company brand and future plans.