Current sporting events in India are more than mere competitive events; they are more carnivalesque extravaganzas with viewers celebrating a common cause—entertainment
India has two great loves—sports and Bollywood. It is a language that unites the entire country and makes such a diverse nation run through a unified feeling. The Indian sports industry is a very relatable platform for interactions, often having the capability to drive a message globally. It is no surprise, thus, that marketing through sports events is increasingly becoming popular today.