Ajmera Realty's secret sauce of constructing quickly and moving on to the next project has helped it post rapid growth in the realty upcycle
When the team at Ajmera Realty totalled sales numbers for fiscal 2024 they were in for a pleasant surprise. Ajmera Manhattan, a flagship building of the company in Wadala, had sold Rs 100 crore worth of apartments in a single month. Now, Wadala is not your usual luxury market and Ajmera, which has a 100 acre land bank there, has been working in the area for decades. Never before had they seen such numbers.
The company ended FY24 on a high with pre-sales reaching their highest ever at Rs 1,017 crore, a 21 percent jump over the previous year. In this booming market the Ajmera family, who own 74 percent of the company, were also conscious of pricing their projects reasonably and area sold rose faster than pre-sales at 28 percent in FY24 to 4,72,000 sq ft. It was followed up in the first half of FY25 with pre-sales rising 18 percent to Rs 560 crore.